Transforming the Future of iGaming through Innovation and Gamification

The iGaming world is evolving at a rapid pace, and few companies represent that evolution better than Soft2Bet. Founded in 2016 by Uri Poliavich, this dynamic technology provider has gone from a niche operator to a global powerhouse. Today, Soft2Bet is at the forefront of gamified experiences, advanced B2B services, and responsible gaming solutions—all underpinned by its award-winning MEGA platform.

Whether you’re a casino operator looking to boost engagement, a developer in search of the next big gaming innovation, or an investor drawn to tech-driven markets, Soft2Bet offers an inspiring case study in innovation, execution, and sustainable growth.

What Is Soft2Bet?

At its core, Soft2Bet is a leading B2B and B2C iGaming company that provides turnkey solutions for gaming and sports betting operators around the world. Headquartered in Malta and backed by over 100 employees, the company now operates under 19 licenses across 10 jurisdictions, including Denmark, Sweden, Ontario (Canada), and Romania. With plans to expand into the U.S. market, notably New Jersey, Soft2Bet is aggressively scaling its presence across regulated regions.

The Vision Behind the Brand: Uri Poliavich

Soft2Bet’s growth story is deeply intertwined with the vision of its founder, Uri Poliavich. A seasoned entrepreneur in digital gaming, Poliavich aimed to disrupt traditional online casinos with products that captivate users beyond spins and bets. This vision materialized in MEGA—the Motivational Engineering Gaming Application, a groundbreaking gamification engine launched in 2023 that now defines the Soft2Bet experience.

MEGA: The Gamification Engine Redefining iGaming

Soft2Bet’s flagship product, MEGA, is more than a gamification layer—it’s a complete player engagement system that blends entertainment with performance analytics. It offers:

• Personalized rewards and avatars
• Dynamic missions and challenges
• Advanced segmentation for bonus delivery
• Immersive environments like city-building experiences

Proven Impact:

• 4x player screen time
• 65% increase in Net Gaming Revenue
• 50% higher deposit amounts
• 45% boost in ARPU (Average Revenue Per User)

The numbers speak volumes. MEGA doesn’t just enhance the experience—it transforms it. That’s why the platform won “Product Launch of the Year” at the 2025 Global Gaming Awards EMEA.

Soft2Bet’s B2C Brands and Global Reach

Soft2Bet operates several consumer-facing brands, including:

• Betinia (active in Denmark and Sweden)
• Campobet (localized for Nordic users)
• Quickcasino (Sweden)
• Don.ro (Romania)
• Tooniebet (Ontario, Canada)

Each brand is crafted for its target audience, with multilingual support, geo-specific features, and a selection of over 12,500 games from the industry’s top providers. This localization strategy has fueled brand loyalty and high retention in key territories.

B2B Services: Empowering Operators with End-to-End Solutions

Soft2Bet isn’t just a product innovator—it’s a strategic partner. Its B2B solutions include:

• Custom frontend development
• PAM (Player Account Management) systems
• Casino and sportsbook integration
• Full compliance support
• 220+ payment methods in 20+ languages

This flexible architecture allows operators to tailor platforms to their market needs while ensuring seamless regulatory compliance. In fact, companies choosing to modernize their infrastructure often pursue a complete Soft2Bet migration to cloud-based architecture for speed, scalability, and cost efficiency.

A Commitment to Responsible Gaming

Soft2Bet takes regulatory compliance and player protection seriously. The company’s dedicated teams ensure:

• Adherence to all 10 active jurisdictions
• Regular audits by gaming authorities
• Proactive fraud detection and risk mitigation
• Additional safety tools beyond standard licensing requirements

This strong commitment to responsible gaming ensures that the entertainment never comes at the cost of player well-being.

Soft2Bet Invest: Supporting the Next Generation of Innovation

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund aimed at accelerating the next wave of innovation in iGaming and casual gaming. The initiative has already earned high praise, including the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.

The fund offers:

• Financial grants and equity investment
• Business mentorship and market entry support
• Access to Soft2Bet’s ecosystem of partners and developers

Entrepreneurs looking to disrupt the gaming world now have a powerful backer committed to their success.

Why Soft2Bet Stands Out

In a crowded iGaming landscape, Soft2Bet offers a rare combination of technology, creativity, and operational excellence. Here’s what sets them apart:

✅ Full Gamification Customization: From avatars to bonus triggers
✅ MEGA Integration: Proven to increase engagement and revenue
✅ Scalable B2B Services: End-to-end platforms for any size operator
✅ Responsible Growth: Fully licensed in multiple high-standard jurisdictions
✅ Award-Winning Vision: Recognized by EGR, SBC, SiGMA, and Global Gaming Awards

Conclusion:

The Future Is Already Here Soft2Bet is more than an iGaming provider—it’s a technology-first innovator reshaping the way people play and engage with online entertainment. With its MEGA gamification engine, global B2C brands, and powerful B2B solutions, the company continues to set new benchmarks across the gaming sector.

Whether you’re an investor, a potential partner, or an operator looking to modernize, Soft2Bet offers a compelling blueprint for growth in the digital entertainment era.